Description

Strategic Management

SYBMS Semester III

Syllabus

1. Introduction (12 Lec.)
♦ Business Policy – Meaning, Nature, Importance
♦l Strategy – Meaning, Definition
♦ Strategic Management – Meaning, Definition, Importance, Strategic Management
♦ Process & Levels of Strategy and Concept and importance of Strategic Business Units (SBU’s)
♦ Strategic Intent – Mission, Vision, Goals, Objective, Plans

2. Strategy Formulation (16 Lec.)
♦ Environment Analysis and Scanning (SWOT)
♦ Corporate Level Strategy (Stability, Growth, Retrenchment, Integration and Internationalization)
♦ Business Level Strategy (Cost Leadership, Differentiation, Focus)
♦ Functional Level Strategy (R&D, HR, Finance, Marketing, Production)

3. Strategic Implementation (18 Lec.)
♦ Models of Strategy making
♦ Strategic Analysis & Choices & Implementation : BCG Matrix, GE 9 Cell, Porter 5 Forces, 7S Frame Work
♦ Implementation: Meaning, Steps and implementation at Project, Process, Structural, Behavioural, Functional level

4. Strategic Evaluation & Control (14 Lec.)
♦ Strategic Evaluation & Control – Meaning, Steps of Evaluation & Techniques of Control
♦ Synergy : Concept, Types, evaluation of Synergy. Synergy as a Component ofStrategy & its Relevance.
♦ Change Management – Elementary Concept