Description

Corporate Communication and Public Relations

TYBMS Semester V

Syllabus

1. Foundation of Corporate Communication
(a) Corporate Communication : Scope and Relevance
Introduction, Meaning, Scope, Corporate Communication in India, Need/Relevance of Corporate Communication in Contemporary Scenario
(b) Keys Concept in Corporate Communication
Corporate Identity : Meaning and Features,
Corporate Image : Meaning, Factors Influencing Corporate Image
Corporate Reputation : Meaning, Advantages of Good Corporate Reputation
(c) Ethics and Law in Corporate Communication
Importance of Ethics in Corporate Communication, Corporate Communication and Professional Code of Ethics, Mass Media Laws : Defamation, Invasion of Privacy, Copyright Act, Digital Piracy, RTI

2. Understanding Public Relations
(a) Fundamental of Public Relations
Introduction, Meaning, Essentials of Public Relations, Objectives of Public Relations, Scope of Public Relations, Significance of Public Relations in Business
(b) Emergence of Public Relations
Tracing Growth of Public Relations, Public Relations in India, Reasons for Emerging International Public Relations
(c) Public Relations Environment
Introduction, Social and Cultural Issues, Economic Issues, Political Issues, Legal Issues
(d) Theories used in Public Relations
Systems Theory, Situational Theory, Social Exchange Theory, Diffusion Theory

3. Functions of Corporate Communication and Public Relations
(a) Media Relations
Introduction, Importance of Media Relations, Sources of Media Information, Building Effective Media Relations, Principles of Good Media Relations
(b) Employee Communication
Introduction, Sources of Employee Communications, Organizing Employee Communications, Benefits of Good Employee Communications, Steps in Implementing An Effective Employee Communications Programme, Role of Management in Employee Communications
(c) Crisis Communication
Introduction, Impact of Crisis, Role of Communication in Crisis, Guidelines for Handling Crisis, Trust Building
(d) Financial Communication
Introduction, Tracing the Growth of Financial Communication in India, Audiences for Financial Communication, Financial Advertising

4. Emerging Technology in Corporate Communication and Public Relations
(a) Contribution of Technology to Corporate Communication
Introduction, Today’s Communication Technology, Importance of Technology to Corporate Communication, Functions of Communication Technology in Corporate Communication, Types of Communication Technology, New Media: Web Conferencing, Really Simple Syndication (RSS)
(b) Information Technology in Corporate Communication
Introduction, E-media Relations, E-internal Communication,
E-brand Identity and Company Reputation
(c) Corporate Blogging
Introduction, Defining Corporate Blogging, Characteristics of a Blog, Types of Corporate Blogs, Role of Corporate Blogs, Making a Business Blog