Description

Mandatory 1

Strategic Management

MCOM Semester I

(As Per NEP 2020)

Syllabus

MODULE – 1
Unit 1 : Introduction to Strategic Management
(a) Concept and Process of Strategic Management, Benefits and Risks of Strategic Management, Vision and Mission
(b) Functional Strategies : Human Resource Strategy, Marketing Strategy, Financial Strategy, Levels of Strategies : Corporate, Business and Operational Level Strategy
Unit 2 : Strategy Formulation, Implementation and Evaluation
(a) Strategic Formulation : Issues of Strategic Choice, Stages and Importance of Strategic Formulation, Formulation of Alternative Strategies : Mergers and Acquisitions, Joint Ventures, Diversification, Turnaround, Divestment and Liquidation
(b) Corporate Portfolio Analysis : SWOT Analysis, BCG Matrix, GE Nine Cell Matrix, Hofer’s Matrix, Importance and Problems of Strategic Implementation, Importance and Techniques of Strategic Evaluation and Control

MODULE – 2
Unit 3 : Business, Corporate and Global Strategies
(a) Concept, Need and Forms of Corporate Restructuring, Concept, Internal and External Factors and Causes of Corporate Renewal Strategies
(b) Concept, Types, Importance and Problems of Indian Strategic Alliances and International Businesses, Importance, Problems and Governing Strategies of PPP Model
Unit 4 : Emerging Strategic Trends
(a) Reasons for Growing BPO and KPO businesses in India, Reengineering Business Processes, Contribution of IT Sector in Indian Business, Concept, Problems and Consequences of Disasters, Strategies for Managing and Preventing Disasters and Cope-up Strategies
(b) Process of Business Startups and Its Challenges, Growth Prospects and Government Initiatives in Make in India Model with Reference to National Manufacturing, Contribution of Make in India Policy