Description
Open Electives (OE)
Social Media Marketing
UG First Year Programme : Semester II
As Per NEP 2020
(w.e.f. the Academic Year 2024-25)
Syllabus
Module 1 : Introduction to Digital Marketing
♦ Introduction to Social Media Marketing
Definition and Purpose of Social Media Marketing (SMM)
Importance of SMM in the Digital Landscape
Overview of Different Social Media Platforms and Their Significance
♦ Facebook Marketing
Creating and Managing a Facebook Business Page
Strategies for Engaging with the Audience on Facebook
Utilizing Facebook Advertising Tools and Creating Effective Ad Campaigns
Practical : Create a Facebook Business Page for a Fictional Business and Design a Sample Ad Campaign
♦ LinkedIn Marketing
Leveraging LinkedIn for Business Marketing and Networking
Crafting a LinkedIn Marketing Strategy to Reach the Target Audience
Lead Generation Techniques and Content Strategy on LinkedIn
Practical : Optimize your LinkedIn Profiles and Develop a Sample Content Strategy for a Professional Networking Scenario
♦ Influencer Marketing
Understanding the Role of Influencers in Social Media Marketing
Identifying and Collaborating with Influencers to Amplify Brand Reach and Engagement
Practical : Identify Potential Influencers for a Given Scenario and Create a Collaboration Plan
♦ X Marketing (Formerly Twitter Marketing)
Developing Content Strategies for X (Replace X with any Emerging Platform)
Utilizing X Advertising Tools for Promoting Businesses
Engaging with the Audience and Building Brand Presence on X
Practical : Create Sample Tweets and Design a Mock X Ad Campaign Targeting a Specific Audience
Module 2 : Advanced Digital Marketing Techniques
♦ YouTube Marketing
Optimizing Video Content for YouTube
Promoting Businesses through YouTube Ads and Sponsored Content
Monetization Strategies and Leveraging YouTube Analytics for Insights
Practical : Create and Upload a Sample Promotional Video on YouTube and Analyze Its Performance Using YouTube Analytics
♦ Email Marketing
Understanding Different Types of Emails and Email Marketing Tools
Building and Managing Mailing Lists for Effective Email Campaigns
Implementing Email Marketing Automation and Analyzing Email Deliverability
Practical : Design and Send Out a Sample Email Campaign Using an Email Marketing Platform and Analyze the Campaign Metrics
♦ Content Marketing and SEO
Introduction to Content Marketing and Its Importance in SMM
Creating and Optimizing Content for Social Media Platforms
Overview of SEO Techniques for Improving Website Visibility and Google Rankings
Practical : Create Sample Social Media Posts and develop a content calendar for a Content Marketing Campaign, with a focus on SEO Optimization
♦ Mobile Marketing
Exploring the Role of Mobile Devices in Marketing Strategies
Understanding Mobile Advertising and Engagement Techniques
Developing Mobile-Specific Campaigns and Measuring Mobile Marketing ROI
Practical : Design a Mobile-Friendly Ad Campaign for a Fictional Product or Service and assess its Performance Metrics
♦ Emerging Trends and Web Analytics
Exploring New and Emerging Trends in Social Media Marketing
Understanding how to Leverage trends like Live Streaming, Augmented Reality, and Chatbots
Introduction to Web Analytics and Tools like Google Analytics
Practical : Analyze Website Performance using Google Analytics and Identify Areas for Optimization and Improvement
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