Module I : Concept of Mall and Mall Architecture (15 Hours)
♦ Definition, Types and Genesis of Malls, Growth of Malls Globally, Diffusion of the Concept to India, Growth of Malls in India, Future Trends and Projections, Advantages of Mall over other Retail Formats, Comparison of Malls in USA and India
♦ A Description of the Various Components of Mall Architecture and their Significance like Facade, Atrium, Parking, Circulation Path and Utilities
PEDAGOGICAL APPROACH : Visit, Case Study Lecture, Assignment

Module II : Handling a Mall Project and Components of Mall Management (15 Hours)
♦ Choosing the Macro and Micro Locations, Identifying the Catchments, Concept and Tenant-Mix Planning, Deciding Tenant-Mix and Anchor Tenant(s), Concept Planning and Retail Zoning, A Comment on Suitability of Popular, Retail Formats as Anchor Tenants like Hyper Markets, Department Stores, Multiplexes and Eating Joints
♦ Lease Management, Marketing and Space Selling, Facilities and Utilities Management, Security and Information Systems, Mall Promotion and Events Management
PEDAGOGICAL APPROACH : Visit, Case Study Lecture