Description

Export Marketing

TYBCOM Semester VI

Syllabus

1. Product Planning and Pricing Decisions for Export Marketing
(a) Planning for Export Marketing with regards to Product, Branding, Packaging
(b) Need for Labelling and Marking in Exports, Factors determining Export Price; Objectives of Export Pricing
(c) International Commercial (INCO) Terms; Export Pricing Quotations – Free on Board (FOB), Cost, Insurance and Freight (CIF) and Cost and Freight (C&F); Problems on FOB Quotation

2. Export Distribution and Promotion
(a) Factors influencing Distribution Channels; Direct and Indirect Exporting Channels; Distinction between Direct and Indirect Exporting Channels
(b) Components of Logistics in Export Marketing; Selection Criteria of Modes of Transport; Need for Insurance in Export Marketing
(c) Sales Promotion Techniques used in Export Marketing; Importance of Trade Fairs and Exhibitions; Benefits of Personal Selling; Essentials of Advertising in Export Marketing

3. Export Finance
(a) Methods of Payment in Export Marketing; Procedure to open Letter of Credit, Types and Benefits of Countertrade
(b) Features of Pre-Shipment and Post-Shipment Finance; Procedure to obtain Export Finance; Distinction between Pre-Shipment Finance and Post-Shipment Finance
(c) Role of Commercial Banks, EXIM Bank, SIDBI in Financing Exporters; Role of ECGC

4. Export Procedure and Documentation
(a) Registration with Different Authorities; Pre-Shipment Procedure involved in Exports; Procedure of Quality Control and Pre-Shipment Inspection
(b) Shipping and Custom Stage Formalities; Role of Clearing and Forwarding Agent; Post-Shipment Procedure For Realisation of Export Proceeds; Procedure of Export under Bond and Letter of Undertaking (LUT)
(c) Importance of – Commercial Invoice cum Packing List, Bill of Lading / Airway Bill, Shipping Bill / Bill of Export, Consular Invoice, Certificate of Origin