Description

Export Marketing

TYBCOM Semester V

Syllabus

1. Introduction to Export Marketing
(a) Concept and Features of Export Marketing, Importance of Exports for a Nation and a Firm, Distinction Between Domestic Marketing and Export Marketing
(b) Factors influencing Export Marketing, Risks involved in Export Marketing, Problems of India’s Export Sector
(c) Major merchandise/commodities Export of India (Since 2015), Services Exports of India (Since 2015), Region-wise India’s Export Trade (Since 2015)

2. Global Framework For Export Marketing
(a) Trade Barriers, Types of Tariff Barriers and Non-Tariff Barriers, Distinction Between Tariff and Non-Tariff Barriers
(b) Major Economic Groupings of the World, Positive and Negative Impact of Regional Economic Groupings, Agreements of World Trade Organisation (WTO)
(c) Need For Overseas Market Research, Market Selection Process, Determinants of Foreign Market Selection

3. India’s Foreign Trade Policy
(a) Foreign Trade Policy (FTP) 2015-20 – Highlights and Implications, Export Trade Facilitations and ease of doing business as per the new FTP
(b) Role of Directorate General of Foreign Trade (DGFT), Negative List of Exports, Deemed Exports
(c) Benefits to Status Holders and Towns of Excellence, Common Benefits For EHTP, BTP and STP, Benefits enjoyed by (IIAS) Integrated Industrial Areas (SEZ), EOU, AEZ

4. Export Incentives and Assistance
(a) Financial Incentives available to Indian Exporters – Marketing Development Assistance (MDA), Market Access Initiative (MAI), Assistance to States for Infrastructure Development for Exports (ASIDE), Industrial Raw Material Assistance Centre (IRMAC)
(b) Institutional Assistance to Indian Exporters – Federation of Indian Export Organisations (FIEO), India Trade Promotion Organisation (ITPO), The Federation of Indian Chambers of Commerce and Industry (FICCI), Export Promotion Councils (EPCs) and Commodity Boards (CBs), Indian Institute of Foreign Trade (IIFT), Indian Institute of Packaging (IIP)
(c) Schemes – Export Promotion Capital Goods (EPCG) Scheme, Duty Exemption and Remission Schemes, Export Advance Authorisation Scheme, Duty Drawback (DBK), IGST Refund for Exporters