Introduction : Meaning, Characteristics, Scope and Classification of Services – Importance of Service Sector in the Indian context. Services Mix – Product, Place, Price, Promotion, Process of Services Delivery, Physical Evidence and People. Opportunities and Challenges in Service Sector.

♦ Recent Trends in Service Sector

ITES Sector : Concept and Scope of BPO, KPO, LPO and ERP.

Banking and Insurance : FDI and Its Impact on Banking and Insurance Sector in India

Logistics : Networking – Importance – Challenges

Pedagogical Approach : Lecture, Case Study and Assignment

Introduction : Concept of Organized and Unorganized Retailing, Trends in Retailing

Retail Format : Store Format, Non-Store Format, Store Planning, Design and Layout.

Retail Scenario : Retail Scenario in India and Global Context – Prospects and Challenges in India.

♦ E-Commerce

Introduction : Meaning, Features, Functions and Scope of E-Commerce – Importance and Limitations of E-Commerce.

Types of E-Commerce : Basic Ideas and Major Activities of B2C, B2B, C2C.

Present Status of E-Commerce in India : Transition to E-Commerce in India, E-Transition Challenges for Indian Corporates

Pedagogical Approach : Visit, Case Study Lecture