Introduction – Traditional and Modern Concept of Business, Functions, Scope and Significance of Business. Objectives of Business : Steps in Setting Business Objectives

Concept and Importance of Business Environment, Constituents of Business Environment, Educational Environment and Its Impact, International Environment – Current Trends in the World, Climate Change and Its Impact

Pedagogical Approach : Lecture Method, Case Study and Assignments

Introduction : Business Planning Process; Concept and Importance of Project Planning; Project Report; Feasibility Study – Types and Its Importance; Business Unit Promotion : Concept and Stages of Business Unit Promotion, Location – Factors Determining Location and Role of Government in Promotion. Statutory Requirements in Promoting Business Unit

Introduction : Concept of Business Strategy, New Trends in Business Strategy : Impact of Liberalisation, Privatisation and Globalisation, Strategy Alternatives in the Changing Scenario, Restructuring and Turnaround Strategies

Pedagogical Approach : Lecture Method, Assignments and Case Studies