Description

Business Environment

FYBMS Semester II

Syllabus

Unit – 1 : Introduction to Business Environment (15 Lec.)
♦ Business – Meaning, Definition, Nature & Scope, Types of Business Organizations.
♦ Business Environment – Meaning, Characteristics, Scope and Significance, Components of Business Environment.
♦ Micro and Macro Environment – Definition, Differentiation, Analysis of Business Environment, SWOT Analysis.
♦ Introduction to Micro-Environment –
Internal Environment: Value system, Mission, Objectives, Organizational Structure, Organizational Resources, Company Image, Brand Equity
External Environment: Firm, customers, suppliers, distributors, Competitors, Society
♦ Introduction to Macro Components – Demographic, Natural, Political, Social, Cultural, Economic, Technological, International and Legal

Unit – 2 : Political and Legal Environment (15 Lec.)
♦ Political Institutions – Legislature, Executive, Judiciary, Role of government in Business, Legal framework in India.
♦ Economic environment- Economic system and economic policies. Concept of Capitalism, Socialism and Mixed Economy
♦ Impact of business on Private sector, Public sector and Joint sector
♦ Sun-rise sectors of India Economy. Challenges of Indian economy.

Unit – 3 : (15 Lec.)
♦ Social and Cultural Environment – Nature, Impact of foreign culture on Business, Traditional Values and its Impact, Social Audit – Meaning and Importance of Corporate Governance and Social Responsibility of Business
♦ Technological Environment – Features, Impact of technology on Business
♦ Competitive Environment – Meaning, Michael Porter’s Five Forces Analysis, Competitive Strategies

Unit – 4 : International Environment (15 Lec.)
♦ International Environment
– GATT/ WTO: Objective and Evolution of GATT, Uruguay round, GATT v/s WTO, Functions of WTO, Pros and Cons of WTO.
– Globalization – Meaning , Nature and stages of Globalization, features of Globalization, Foreign Market entry strategies, LPG model.
– MNCs – Definition, meaning, merits, demerits, MNCs in India
– FDI – Meaning, FDI concepts and functions, Need for FDI in developing countries, Factors influencing FDI, FDI operations in India,
♦ Challenges faced by International Business and Investment Opportunities for Indian Industry.