Description

Business Communication – II

FYBCOM Semester II

Syllabus

Unit 1 : Group Communication
1. Interviews :
Group Discussion, Preparing for an Interview
Types of Interviews – Selection, Appraisal, Grievance, Exit, Online
2. Meetings :
Need and Importance of Meetings, Conduct of Meeting and Group Dynamics
Role of the Chairperson, Role of the Participants
Drafting of Notice, Agenda and Resolutions
Types of Secretaries – Company Secretary / Private Secretary, Functions of Secretaries (only to be discussed and not to be assessed)
3. Committees and Conferences :
Importance & Types of Committees,
Meaning and Importance of Conference
Organizing a Conference
Modern Methods : Skype & Webinar
4. Public Relations :
Meaning, Functions of PR Department
External and Internal Measures of PR
Crisis Management, Press Release

Unit 2 : Business Correspondence
1. Trade Letters :
Letters of Inquiry, Letters of Complaints, Claims, Adjustments,
Sales Letters, Promotional Leaflets and Fliers,
Consumer Grievance Redreesed Letters,
Letters under Right to Information (RTI) Act

Unit 3 : Language and Writing Skills
1. Reports and Business Proposals :
Parts, Types, Feasibility Reports, Investigative Reports,
Drafting of Business Proposals
2. Summarisation :
Identification of main and supporting / sub points, Presenting these in cohesive manner.
3. Tutorial Activities : Group Discussion, Book Reviews, Mock Interviews